Archive:February 2026

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United States: Saw This Coming: FINRA Proposes Rule Change to Permit Projected Performance

United States: Saw This Coming: FINRA Proposes Rule Change to Permit Projected Performance

By: Jessica D. Cohn, Lance C. Dial, and Derek N. Lacarrubba

Everyone wants to know what tomorrow will bring, and FINRA has proposed amendments to Rule 2210 (Proposed Amendments) that would give broker-dealers more flexibility to communicate exactly that – at least as it relates to projected performance and targeted returns. If adopted, the Proposed Amendments would more closely align FINRA Rule 2210 with the rule governing investment adviser marketing (the Marketing Rule).

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